Emmett Leo Homes

As with anything luxury related everything about it must be truly elevated in order to be considered luxury in status. Luxury homes are no different and the marketing and selling of a luxury home likewise needs to be elevated so that the buyer knows the home they are considering purchasing is truly worthy of luxury status. Any lack in the presentation of the luxury home can result in the home sale falling flat and not getting noticed by the right buyers which will then require the home seller to resort to more drastic actions in order to get sold. This article explores what is needed in terms of marketing and staging for a luxury home to see the best results.

THE BASICS OF SELLING A LUXURY HOME
Before one considers selling their luxury home they need to start with the basics that are within the homeowner’s control. The primary areas the homeowners need to consider are the presentation of the home and the price. Presentation is always critical since regardless of the price a home that is outdated, shows signs of wear and tear, looks like a “project house” will not make the best impression on buyers who ultimately will be the future owners of a home. Project houses mean the new owner will have to invest in updates and upgrades in order to bring the home up to current standards and that usually means the project home better have a discount to reflect the investment the new owner will have to make. No discount will mean no sale since buyers can find plenty of other properly priced homes that are in up to date condition.

Homeowners should look at other homes for sale in the neighborhood and surrounding areas in the price range of the price they would like to get for their home. Are those homes in much better condition and have more recent features or is your home better than those homes? The other homes looked at serve as a baseline in terms of condition and price. Condition is one aspect to consider and the homeowner should also be considering square footage, bedroom count, bathroom count and other luxury home amenities that are in demand. Here is helpful hint, just because your home is in much better condition than many other homes in your direct neighborhood does not mean the price set for luxury outdoor dining areasale should be too much higher than what the neighborhood can support. After all why overspend on a home that is priced the highest in the neighborhood when a buyer can go to another neighborhood where all homes are similarly priced and more likely to appreciate together at the same rate. Homeowners need to put themselves in the minds of luxury homebuyers and see how they would see the home in order best get it ready for sale.

Read More: The Best Marketing and Staging Tips For Selling A Luxury Home